Ten

"What follows are ten secrets for success in the workplace. Each drawn from The Apprentice, the smash hit reality television program that already seems like an American instituition ... its addictive blend of brutal competition, manipulative head games, and ruthless bottom-lin accountability ... imparts identifiable principles for setting and achieving import business goals"


Here are the ten secrets the authors mentioned in the book:

Secret #1: Think big

Secret #2: Show the Competition No Mercy

Secret #3: Defend Yourself Aggressively

Secret #4: Remember, Consensus Is Overrated

Secret #5: Identitfy All Possible Resources, and Use Them Strategically

Secret #6: Cut Your Losses

Secret #7: Get Face-to-Face with Key Decision Makers

Secret #8: Step Up - Take Intelligent Chances, and Then Take Responsibility

Secret #9: Advance the Most Profitable Deal

Secret #10: Negotiate Tough; Negotiate Based on Your Negotiating Partner's Situation and Personality; Understand that No Single Negotiation Strategy Is Perfect

I find it hard to apply some of the principles taught in the book. Especially #2 and #3 as I give in quite easily and avoid outright competition but sometimes I HAVE to stand up for myself and do my best to perform. Shall give it a try.