a-BERR-unt ideas

aberrant \a-BERR-unt; AB-ur-unt\, adjective:
Markedly different from an accepted norm; Deviating from the
ordinary or natural type; abnormal.

These characters are so wild and aberrant they are close to
appearing lunatics.
- Bosley Crowther, "Who's Afraid of Audacity?" New York
Times, July 10, 1966

But I could never accept the aberrant dictates of socialist
realism which ruled out all mystery and turned literary
activity into a propaganda exercise.
- Mario Vargas Llosa, Making Waves
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Aberrant comes from Latin aberro, aberrare, "to wander off, to
lose one's way," from ab, "away from" + erro, errare, "to
wander."

This is an interesting book that encourages people to be aberrant in the way they work and think. Some of these weird ideas were even implemented by the companies! Think these ideas applies to firms that deals largely with research and creativity.



Weird Idea #1 : Hire "Slow Learners" (of the Organisational Code)

Weird Idea #1.5 : Hire People Who Make You Uncomfortable, Even Those You Dislike

Weird Idea #2 : Hire People You (Probably) Don't Need

Weird Idea #3 : Use Job Interviews to Get Ideas, Not to Screen Candidates

Weird Idea #4 : Encourage People to Ignore and Defy Superiors and Peers

Weird Idea #5 : Find Some Happy People and Get Them to Fight

Weird Idea #6 : Reward Success and Failure, Punish Inaction

Weird Idea #7 : Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is Certain

Weird Idea #8 : Think of Some Ridiculous or Impractical Things to Do, Then Plan To Do Them

Weird Idea #9 : Avoid, Distract and Bore Customers, Critics and Anyone Who Just Wants to Talk About Money

Weird Idea #10 : Don't Try to Learn Anything from People Who Seem to Have Solved the Problem You Face

Weird Idea #11 : Forget the Past, Especially Your Company's Successes